basics
Use this basic guide to understanding the website building process.
Planning your website - decide on a budget for the website development and online marketing. This is a vital task as decisions made now affect the later growth and upgradability of your site.
Website domain registration - decide on a good name and register it in your name.
Website hosting - Choose a company to host your site and email accounts online. Hosting options increase in price depending on the space used by your website and the number of different email accounts that you need.
Designing the site - A static plan of your page/pages is used to decide on the look and feel of the website. Layout, colours, fonts, graphics all need to be checked and checked again until you choose the proposed final look.
Developing the Website - making the navigation work, adding the content and live testing on the internet for potential clients to access. The size and complexity of the website development will determine the cost of development.
Marketing Online and Internet Marketing - Using SEO (Search Engine Optimisation) and Google Adwords or PPC Pay per click campaigns can result in an increase in hits. Great diligence and time is required to check goals and strategies against results and the marketing budget. (You really don't want to pay to reach the wrong market which results in no traffic and/or conversions to your product)
Keep up-to-date with fresh content, news and pictures as well as any other current information your clients need. This is usually easy for the smaller companies but becomes much more complex in large organisations, usually requiring a permanent web media team.