seo
SEO (search engine optimisation) is key to any online marketing effort. We track and analyze your progress and make ongoing changes to maximize your exposure and conversions.
An effective website should have
An effective sales presentation - The business features and benefits of your services. We will assist you in writing your story to make it more compelling.
Search Engine Optimization (SEO) – This is the sometimes tedious task that keeps search engines happy and provides the high search engine rankings needed to produce website traffic and leads. We specialize in Geo-targeted SEO. This simply means we set up your website so search engines will index it for your geographic location and for the services you provide. Doing so helps you achieve higher search rankings, and that increases website traffic.
Designs that please – Our designs are developed to sell your service and convert your visitor into customers. We do not offer fancy websites but we do build effective ones. The message will be clear and lead your visitors to explore and want to 'convert' to your product or business offering. Our websites are designed to impress and please your prospective customers.
Search Engine Marketing – We provide training and materials to show you how to market your website. All websites should include a blog which when properly used, it is the most effective website marketing tool available today. Your blog will increase traffic from search engines and web searchers. Of late, Facebook and other Social media marketing are even more important.
A Content Management System – Your website is built for you to easily make changes and updates whenever you wish. You, and not the webmaster, are the one in charge of your site.
More SEO talk
Search Engine Optimisation SEO is the process of making sure that your web site is near or at the top of the list when searched for. This "optimised" process (SEO) focuses on improving search engine listings for your web site therefore increasing visitors to your web by using the most appropriate and carefully chosen keywords describing the content of your site.
Unfortunately, Search Engine Optimisation is considered less important (for a variety of reasons, mainly resource and budgetary constraints) when a business plans to design, build and launch their own web site. It is not enough these days to simply add META tags and do search engine submission of your site to a bunch of search engine indexes and directories. The whole 'science' of search engines is constantly changing to yield the best and most useful results for any search.
To obtain significant web visitor 'hits', your product/service needs to show up on first-page search engine results. Building a content-rich site is the most important step - your information must be useful and informative.
It is also very important to develop a clear Search Engine Optimisation strategy from the start. This must include a focused keyword and keyphrase approach with Search Engine Optimization and ranking in mind.
Our Search Engine Optimisation services can help you to develop your Search Engine Optimisation strategy. Once you have a clear plan in place, we can help you to implement it.
Our projects normally include most, if not all, of the following activities:
- Keyword phrase research and search description design
- Title, meta keyword, and meta description optimization tailored to site
- Content recommendations and optimisation to increase relevancy in search engines for target keyword phrases
- HTML code optimisation and consultation
- Manual site submission to search engines
- Directory submissions and positioning
- Paid search listings and set-up (and ongoing management) of Google AdWords campaigns.
- Inbound link development from related sites and business directories to boost link popularity